• Arun Raj

Branding 600 years old Löwenbräu (Lion's Beer)

Updated: Aug 26, 2019

Sometimes branding proofs its immense power to travel beyond the moment and last forever. It is well evident in the branding of the historic German Beer brand Löwenbräu, meaning the Lion's Beer in German. Its is a historic masterpiece in the Food and Beverages branding. Löwenbräu is a brewery in Munich founded in 1383. Löwenbräu smaller bottles were popular in the 1980's and 90's and were known as "little ponies".

The trademark of Löwenbräu is the reflection of beliefs and culture prevailed in that time, which originates from the Lion Emblem. It was from the 17th century fresco in the brewing house, depicting Daniel in the Lion's den. Lion is considered as the "king of beasts" symbol of courage, nobility, royalty, strength, stateliness and valour.

Lion's emblem is a common charge in heraldry. Which can be seen in the coat of arms of kingdoms. Like the coat of arms of Jerusalem, coat of arms of the Swedish royal house of Bjelbo and the coat of arms of Finland.

Löwenbräu carries the message of trust over the last 600 years which generates the love from the people leads to believe in the brand. which lasted well beyond the 14th century.

Consumers are reassured by trademarks that are recognizable and familiar as the most trusted top quality beers the planet makes. "EIN BIER WIE BAYERN" the tag line says "A BEER LIKE BAVARIA" Bavaria is the largest German state by land area comprising roughly a fifth of the total land area of Germany. It has positioned the brand as the world's most exclusive and expensive beers.

The advertisements over the centuries have shown well planned and effective brand management for clearly delivering the message to the beer lovers, confirming company's credibility in the beer market, emotionally connecting beer lovers with high quality beer, Motivating them to make the right purchase and creating their loyalty.


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