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  • Arun Raj

Branding to Love, Trust and Believe!

Updated: Aug 21, 2019



Branding has great importance in this present world than never before. Emergence of more services and products make hard competition in which good brands win. A brand represents the sum of people's perception of a companies services or products, reputation, advertising and logo. Branding generates Love, Trust and Believe in the company.

Brand act as an integral part in the DNA of a company which carries instructions for the development, functioning, growth and sustainability of a company. Brand is not mere a logo, it is a 360degree presentation of the company for the vision it stands for and the culture it spreads to the society.


Why Branding is crucial for businesses?


Gets recognition in the market.

Branding enables fast recognition in the minds of people. When they think about the company, logo which is the face of the company will pop up in their head. This enables the presence of the the company in the market and get noticed the products or services it deliver.


Increasing Business Value.

Brand plays an important role in the valuation of a company. Branding an investment to the company like capital for growth. It places an inevitable role to establish and position the business in the market place. Quality professional branding will drive future business and makes it different from others. Good Design is good business.


Branding brings new customers.

Branding helps to bring new customers though referrals due to the satisfaction given to the existing customers. Professional branding build positive impression of the company.


Better Employee satisfaction

People always like to be part of great brands which conveys purpose of its existence. Branding make employees to be proud of the company they works for which has a vision explaining ‘how is the world different because it existed’.


Creates trust in the market

Customers buy a product only and only if they trust the product or services which can deliver the exceptions. Branding helps to build trust in the market that will be transmuted to generations after generations delivering good customer experiences.


Supports advertisements.

Branding has a great role in advertisements, good branding helps in advertisements to outreach and marketing team to reach the target audience to generate leads.


What brands do?


  • Clearly deliver the message.

  • Confirms companies credibility in the market place.

  • Emotionally connects target prospects with a product or service.

  • Motivates buyers to make the right purchase.

  • Creates user loyalty.

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